Breakdown of Sales:
R&G Family Grocers is open to the public and takes all forms of payments including cash, debit/credit cards, SNAP, Osage WIC, Senior Farmers Market Nutrition Program, Double Up Oklahoma tokens, and several other incentive programs. SNAP sales makes up 36% of our sales and 21% of sales consist of produce given away through our double up food bucks program stretching family food dollars with healthy local produce.
Double UP Food Bucks
Other sales and incentives
Sales have increased over 100% each year:
Annual sales in 2014 were 47,000 with SNAP representing 6,400 and DUFB representing 3,800 of total sales. We increase sales in 2015 to 110,000 with SNAP representing 33,700 and DUFB representing 15,000 in total sales. The first six months of 2016 have produced 73,000 in total sales thus far with 25,000 in SNAP and 16,000 in DUFB Sales of total sales.
Number of customers served:
We served 5,213 customers in 2014, increasing that number to 10,633 in 2015. In 2016 during the first six months we have served 6,334 customers. The increase in customers has been related to increasing the number of dedicated stops each week. We are currently serving 17 locations each week. We also participate in community outreach through attending wellness festivals, school classes, cooking demonstrations, and health events across Tulsa. These numbers are not reflected in this chart. We touched over 20,000 residents in 2015 through our community outreach efforts.
Tracking sales and number of residents served helps us determine the success of our program, the addition of new stop locations, and determine new goals for serving and reaching more residents to increase access to real good food.